Discover You Social Media Campaign

Discovery Channel's tag line is Explore Your World and with the unfortunate event of COVID-19, I wanted to play on Explore Your World and shift the view from the world outside to the world inside. People all over the globe are in many spaces doing what they can to take care of themselves and keep busy but I had to ask what was a way to connect with them even though we were unable to do so physically. It became apparent, however, that we were more connected than ever before because we had to be. Despite the physical distance, the desire to connect was even stronger. I wanted to know what the world looked like from other people's perspectives and what their own discoveries were. How were other people seeing the world? What were they discovering about the situation and themselves? The world was essentially on one giant break and I think the time gave us an opportunity to reflect.

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