Tumblr is a social media website that enables users to connect with others and post various content such as videos, pictures, text post, audio, quotes, and links in a blog space setup. You can message friends, reblog relatable content, customize your blog and create as many as blogs as you want for whatever you need. Some use Tumblr for business. Others use Tumblr for art, humor, music, writing and other interesting hobbies. Tumblr's branding is fairly simple but its possibilities are endless. I wanted to use the simplicity of the brand while focusing on what Tumblr offers its users.